My research centers on consumers’ perceptions and behavior towards everyday products. My main expertise is within food and other fast-moving consumer goods, although in recent years I have also done research on durable products (e.g, audio products and consumer electronics). I draw on methods and theories from psychology, marketing, product design, and applied statistics, and have published widely across these fields. Special areas of proficiency include methodological research on consumer test protocols, and the application of sensory methods to product development in research and industry. Finally, I have solid experience in statistical modeling of sensory and consumer data, including regression-based techniques to relate product characteristics and consumer preferences, and clustering techniques to segment consumers based on demographic, psychographic and behavioral characteristics of interest.
My research has appeared in (among others) Journal of Economic Psychology, Food Quality and Preference, Appetite, Journal of Sensory Studies, Trends in Food Science and Technology, Journal of Food Products Marketing, Food Research International, British Food Journal, Research in Engineering Design, Journal of the Audio Engineering Society, Creativity and Innovation Management, as well in various anthologies and conference proceedings.
Areas of ongoing research include:
- Rapid sensory profiling techniques and their industrial applications;
- Consumer acceptance of novel products and technologies;
- Rapid prototyping technology and its application for consumer-led product development;
- Sensometrics, in particular multivariate modeling of sensory and consumer data;
- ‘Big data’ mining and its applications in new product development and innovation.