Consumer Product Testing & Optimization (PDCCPTO-U1)
In today’s highly complex marketplace, manufacturers and retailers need to be confident that the products they deliver to market meet consumer expectations along with the required safety, regulatory and government standards globally. Situated within this context, this course provides an introduction to the sensory processes (e.g., visual, auditory, tactile and chemosensory) that allow consumers to perceive and evaluate everyday products.
Next, product testing protocols for relating product technical/physical properties to consumer perception are introduced together with the most important standards (e.g., ISO, ASTM) for their evaluation. Approaches for modeling such relationships in the context of product development are shown. Finally, the course focuses on how to get actionable insights from product testing data through applied statistical tools such as Conjoint Analysis, Preference mapping and the Kano model. Throughout the course, students will get hands-on experience with relevant software packages, and will learn standard analyses to evaluate the performance of existing products and/or design optimal configurations for a new product.
Link to full course description.
Scientific Reading & Writing
A short course designed to give M.Sc. students the skills necessary to write a thesis, and to prepare other scientific materials for presentation or publication. Topics covered in this course include: searching the scientific literature; scientific writing style; writing graduate level papers, proposals, projects, and thesis components; preparing scientific presentations; presentation and visualization of data; using word processing, spreadsheet, and presentation software.
Since the fall semester 2017 the course is offered as an online course. Check the media pane (password protected - PDI students can get the password from Blackboard or by contacting me).